MGµç×ÓÓÎÏ·

Ïà¹ØÐÂÎÅ
µÚÊ®Èý½ì±±´óMGµç×ÓÓÎÏ·ÐÂÄêÂÛ̳·ÖÂÛ̳֮¡°»¥ÁªÍø¹¤ÒµµÄÉÌҵģʽÁ¢Ò족¾ÙÐÐ
Ðû²¼Ê±¼ä£º£º£º2012Äê01ÔÂ12ÈÕ 00:00

2012Äê1ÔÂ8ÈÕÏÂÖ磬 £¬£¬ÓÉMGµç×ÓÓÎÏ·MBAÏîÄ¿³Ð°ìµÄµÚÊ®Èý½ì±±´óMGµç×ÓÓÎÏ·ÐÂÄêÂÛ̳·ÖÂÛ̳֮¡°»¥ÁªÍø¹¤ÒµµÄÉÌҵģʽÁ¢Ò족ÔÚMGµç×ÓÓÎÏ·ÖÎÀíѧԺ¾ÙÐС£

Öйú»¥ÁªÍøµÄÉú³¤Òì³£»£»£»ðÈÈ£¬ £¬£¬µ«Õû¸ö¹¤ÒµÉú̬ȦҲÔÚÂÄÀúÖØ´óÀå¸ï¡£´ÓÐÅÏ¢ÀàÏòÉç½»À࣬ £¬£¬´Ó¹Å°å»¥ÁªÍøÏòÒÆ¶¯»¥ÁªÍø£¬ £¬£¬´ÓÏßÏÂÏûºÄµ½ÏßÉÏÍø¹º£¬ £¬£¬´Ó¹Å°åµÄÉÌҵģʽµ½SOLOMOºÍO2OµÄÕ¹Íû¡£ ´Ë´ÎÂÛ̳µÄÕÙ¿ªÕýÖµ»¥ÁªÍøÉî¿Ìת±äµÄʱÆÚ£¬ £¬£¬ËùÌÖÂÛµÄÄÚÈݶԻ¥ÁªÍøÎ´À´µÄÉú³¤Æðµ½ÁËÖ÷ÒªµÄÖ¸µ¼×÷Óá£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

ÂÛ̳ÏÖ³¡

·ÖÂÛ̳ÏÖ³¡È˳±Ó¿¶¯£¬ £¬£¬¹ÛÖÚÈÈÇé¸ßÕÇ¡£ÂÛ̳Ö÷³ÖÈË¡¢¡¢¡¢¡¶²Æ¾­¡·ÔÓÖ¾Ö´ÐÐÖ÷±àºÎ¸ÕÏÈÉúÒÔΪ£¬ £¬£¬2011ÄêÊÇÖйú»¥ÁªÍø¹¤Òµ·ÉËÙÉú³¤µÄÒ»Ä꣬ £¬£¬ÓëÕûÌå¾­¼Ã¼õËÙ²î±ð£¬ £¬£¬»¥ÁªÍøÐÐÒµÔÚ2011Äê¼ÌÐøÒÔ¸ßËÙÂʵķ½Ê½ÔÚÉú³¤£¬ £¬£¬ÓÐÐí¶àеÄÐÐÒµ¡¢¡¢¡¢²úÆ·£¬ £¬£¬ÉÌҵģʽµÄÁ¢Òì¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

ºÎ¸ÕÏÈÉú

ÔÚ¾«²ÊµÄ¿ª³¡°×Ö®ºó£¬ £¬£¬ÂÛ̳Ê×ÏÈÔ¼ÇëÐÂÀËÍø¸±×ܲᢡ¢¡¢ÎÞÏßÊÂÒµ²¿×Ü˾ÀíÍõ¸ß·ÉÏÈÉú¾Í¡°ÐÂÀË΢²©ÓëÈö²¥ÐÂģʽµÄÁ¢Ò족×öÖ÷ÌâÑݽ²¡£Íõ¸ß·ÉÖØÐÂÀ˵ÄÉú³¤¡¢¡¢¡¢Î¢²©µÄÉú³¤ºÍδÀ´µÄÁ¢ÒìÈý¸ö²¿·ÖÐðÊöÁ˶Ի¥ÁªÍøÉú³¤µÄÆÊÎöºÍÔ¤²â¡£Íõ¸ß·ÉÒ²½éÉÜÁËÐÂÀËÔÚ΢²©Ó¯ÀûºÍÉÌҵģʽÁ¢ÒìÉϵÄһЩ˼Ë÷ºÍʵÑé¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

Íõ¸ß·É

ÖÓÌÎÏÈÉúÊÇÆßÆ¥ÀǼ¯ÍŵçÉÌ×ܼ࣬ £¬£¬ÊǹŰåÐÐÒµÏòµç×ÓÉÌÎñÉú³¤×ªÐ͵Ĵú±íÈËÎ£»£»Ëû¾ÍÆßÆ¥ÀǼ¯ÍÅ×Ô¼ºµÄ̽Ë÷¡¢¡¢¡¢ÊµÑ飬 £¬£¬ÂÄÀúºÍÒÉÐĺ͸÷ÈË×öÁËÉîÈëÏàͬ¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

ÖÓÌÎÏÈÉú

ÌÚѶ¸±×ܲÃÂí±ó¾ÍÒÆ¶¯»¥ÁªÍøµÄ¾ÛºÏÁ¢Ò죬 £¬£¬Á¬ÏµÌÚѶµÄÉú³¤£¬ £¬£¬Ïò¸÷ÈËÃè»æÁËδÀ´Òƶ¯»¥ÁªÍøµÄÓ¦Óó¡¾°¡£Í¬Ê±£¬ £¬£¬Ëû»¹ºÍ¸÷ÈË·ÖÏíÁËÁ¬ÏµÎ¢ÐÅ£¬ £¬£¬Á¬ÏµQQ£¬ £¬£¬Á¬ÏµÒ»Õ¾Ê½µÄQQ serivce·þÎñ£¬ £¬£¬²¢¶ÔδÀ´Ç§ÒÚ¼¶Òƶ¯»¥Áª¿ÉÄܱ£´æµÄÉÌ»ú×öÁËÕ¹Íû¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

Âí±óÏÈÉú

µÚËÄλÖ÷½²¼Î±öÊǰ¢Àï°Í°Í¼¯ÍÅÖ§¸¶±¦ÉÌ»§ÊÂÒµ²¿×Ü˾Àí¼æ½ðÈÚÊÂÒµ²¿µÄ¸±×Ü˾ÀíÔ¬À×ÃùÏÈ¡£ËûºÍÌýÖÚÃÇ·ÖÏíÁË»¥ÁªÍøµç×ÓÉÌÎñ·þÎñµÄ»ù´¡£¬ £¬£¬×îºóÒ»¹«Àï½ðÈÚµÄÉú³¤ºÍÖ§¸¶ÆóÒµÔÚº£ÄÚµÄÉúÑÄ״̬¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

Ô¬À×ÃùÏÈÉú

ÔÚËÄλ¼Î±ö´Óµç×ÓÉÌÎñ£¬ £¬£¬Òƶ¯»¥Áª£¬ £¬£¬ÍøÂçÖ§¸¶×öÁËÑݽ²Ö®ºó£¬ £¬£¬±±´óMGµç×ÓÓÎÏ·ÖÎÀíѧԺ½ÌÊÚÍõººÉúÏÈÉú´Óͳ¼ÆÆÊÎöÓëËÑË÷ÒýÇæµÄ½Ç¶È£¬ £¬£¬Óë¸÷ÈË·ÖÏíµç×ÓÉÌÎñµÄÓªÏúÓëÁ¢Òì¡£ÍõÏÈÉú»¬»ü¡¢¡¢¡¢Éú¶¯µØ½éÉÜÁËËÑË÷ÒýÇæµÄÓªÏúºÍËü¿ÉÄÜDZÔÚµÄÉÌ»ú£¬ £¬£¬¶Ô°Ù¶È¾º¼ÛÅÅÃûºÍÒªº¦´ÊµÈ»úÖÆ×öÁËʵÀýÆÊÎö£¬ £¬£¬ÒýÆðÁËÏÖ³¡¹ÛÖÚµÄÈÈÁÒ¹Ø×¢¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

ÍõººÉú½ÌÊÚ

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

ÇñÁèÔÆ½ÌÊÚ

ÂÛ̳µÄϰ볡ÊÇÔ²×ÀÌÖÂÛ£¬ £¬£¬ÁÐλÖ÷½²¼Î±öºÍMGµç×ÓÓÎÏ·ÖÎÀíѧԺÏÈÉúÇñÁèÔÆÏÈÉú¾Í»¥ÁªÍøµÄ¶à¸öÈÈÃÅÎÊÌâÕö¿ªÍ·ÄԷ籩£¬ £¬£¬ÔÚÖ§¸¶¾ºÕùºÍ¹ú¼Òî¿Ïµ¡¢¡¢¡¢µç×ÓÉÌÎñδÀ´Â·¾¶ºÍ»¥ÁªÍøÖ°ÒµÉú³¤µÈ·½Ãæ¶¼Óо«²ÊÅöײ¡£

MGµç×ÓÓÎÏ·  °æÈ¨ËùÓР ¾©ICP±¸05065075ºÅ-1 ÁªÏµMGµç×ÓÓÎÏ·   ÕÐÆ¸ÐÅÏ¢ 
© 2011  Guanghua School of Management  Peking University
¡¾ÍøÕ¾µØÍ¼¡¿
µÚÊ®Èý½ì±±´óMGµç×ÓÓÎÏ·ÐÂÄêÂÛ̳·ÖÂÛ̳֮¡°»¥ÁªÍø¹¤Òµ